The Paulistano Way ....
It all began at our Brazil headquarters, situated right at the heart of Sao Paulo. The mindset of our small team of designers and engineers is in line with Sao Paulo’s motto of ‘I am not led, I lead’ – we are creators, not followers. Our designs are inspired by some of the best parts of our city architecture, contemporary artworks, fashion and vibrant nightlife. We want people across the globe to taste a bit of our lifestyle and culture whenever they wear our watches.